How long does connecting take?

Most accounts are connected within a day or two, largely depending on Meta's business verification rather than anything on WhatsReacher's side.

Will I still use the WhatsApp app?

No — once on the API, your team works from WhatsReacher's inbox instead. That's what enables multiple agents at once.

What does Meta charge?

Meta bills per conversation on the API, separate from your WhatsReacher subscription. Rates vary by country and conversation type.

WhatsApp Channel

The official WhatsApp Business API.

Connect your number to Meta's official API and unlock bulk campaigns, multi-agent support, and automation — with your existing number, history, and verified status intact.

Start free trial →See bulk sending

Official

Meta Business API, not a workaround

Keep

Your number and chat history

Multi

Agents on one number

The Business App and the Business API are not the same thing.

The free app is built for one person on one phone. It has no bulk sending, no team access, and no delivery analytics — and no amount of paying changes that, because the features don't exist there.

The API is the tier built for programmatic, high-volume, multi-agent messaging. WhatsReacher gives you the interface for it, so you never have to write against the API yourself.

What connecting unlocks

Everything the free app can't do.

Bulk broadcast campaigns

Template-based campaigns to thousands of contacts with real delivery and read tracking.

Multi-agent shared inbox

Your whole team works one number simultaneously, each with their own login.

Automation and chatbots

Keyword, event, and schedule-triggered flows that run without an agent present.

Green tick eligibility

Official API accounts can apply for verified business status on the number.

CRM and store integrations

Connect your e-commerce store or systems so conversations carry real order context.

Proper analytics

Per-message delivery state and campaign-level reporting, rather than guessing.

Go deeper

Related guides.

Business API vs Business App

FAQ

WhatsApp API questions.

Yes. An existing WhatsApp Business number can be migrated onto the API — your number, chat history with contacts, and verified profile carry across.

Connect your WhatsApp number.

Move to the official API and unlock the whole platform.

Start free trial →

The Business App and the Business API are not the same thing.

The free app is built for one person on one phone. It has no bulk sending, no team access, and no delivery analytics — and no amount of paying changes that, because the features don't exist there.

The API is the tier built for programmatic, high-volume, multi-agent messaging. WhatsReacher gives you the interface for it, so you never have to write against the API yourself.